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Friday, January 12, 2024
Studios’ Now-or-Never Choice: Sue AI Companies or Score a Major IP Deal
The Hollywood Reporter: Last year, Hollywood took stock of the potential — and dangers — of generative artificial intelligence. As use of the human-mimicking chatbots evolved into a sticking point in the strikes, creators took to the courts, accusing AI firms of mass-scale copyright infringement after their works were allegedly used as training materials. In the backdrop of these legal volleys, a question stands out: Why haven’t any major studios sued to protect their intellectual property like other rights holders?
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Hollywood is facing a crisis when it comes to AI and using AI in artistic works. I believe there are primarily three camps: the artists, the studios, and the AI developers. These three groups form a triangle in which you can only pick two of the options. As far as I see it, if the artists and developers get together, then the studios will be left without tools to speed up workflows and cut costs, and if the developers and studio get together, artists rights and intellectual property are being jeopardized, and if the studio and the artists band together and sue the developers, neither group will be able to use generative AI for it’s genuinely cool purposes. As someone who hopes to make artistic works for a living, I believe that right now, AI can be a tool in the earlier stages of the creative process, but should never be a substitute for human created art.
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