CMU School of Drama


Wednesday, January 31, 2024

Lumbering: A Sign Design Sculpt

Sign Builder Illustrated, The How-To Sign Industry Magazine: Located in the Moosehead Lake area of Maine, Harold Stade established this sign-making legacy after serving in the 82nd Airborne during WWII. He started painting signs and even attended the New York City Trade School for sign painting, fine lettering, and showcard artistry.

2 comments:

Ana Schroeder said...

I rarely click on build articles because I do not know much about it, nor am I particularly interested. I, however, really enjoyed this article, I think primarily due to all of the pictures and the vibrant nature of the sign itself. The first thing that struck me was how large the sign was. I know things like billboards and road signs are big, but I have never seen one next to a human; it still shocks me. I was really fascinated by the carving of the entire background. It really reminded me of when I went to see the Crazy Horse monument in South Dakota. It had the same rough yet formative carving style, and I really look forward to seeing it when it's done and looks as smooth and good as the moose in this sign. I was also fascinated by how they made the structure sturdy, particularly the antlers. In theatre, we do not have to worry about wind as a factor in designs most of the time.

Sam Regardie said...

I absolutely loved reading about the process of the Stade family designing and creating signs. I think their process is a beautiful combination of newer technology, such as a CNC router, but also a heavy focus on techniques requiring significant skill using chisels and chainsaws. I feel as though the sign has lots of personality in it and it is clearly visible that hours and hours of work and thought have gone into it. At the same time, it manages to be very beautiful and eye-catching, and I am sure it will help attract people to the business. I don't really consider the effects that signs have on me very much, but the truth is that it is likely massive. Colors, fonts, scale, and more all make people feel a variety of feelings, and it is definitely a work of art to be able to be successful in creating a sign both beautiful and useful.