Marketing Execs Tout Hollywood's Embrace of Brand Integration

www.thewrap.com: Hollywood’s leading marketing executives praised the shifting tides around product placement and advertising in film and television, as the creative community embraces brand collaborations to offset industrywide cost-cutting.

Dramatic Marketing Episode 3: Why Crowdfunding Godspell Worked (and Almost Didn’t)

Ken Davenport: The interesting thing about the idea of crowdfunding Godspell is this: I had the idea years before we actually did it. Whenever I come up with an idea that feels like “Oh, THAT might be interesting,” I don’t rush it. I file it away (mentally, and literally) on a piece of paper. And I wait.

Jamey Lundblad named chief marketing officer for Americans for the Arts

www.broadwaynews.com: National arts advocacy nonprofit Americans for the Arts (AFTA) has announced the appointment of Jamey Lundblad as its chief marketing officer. Lundbland will step into this position beginning on Nov. 12. As chief marketing officer, Lundblad will lead the organization’s marketing and communications strategy with goals of strengthening AFTA’s brand, driving growth and championing the arts as essential to communities nationwide.

Adobe just built an industrial-grade AI weapon for the world’s biggest brands

Fast Company: Hannah Alsark says that Adobe’s top clients—the owners of some of the most protected, most valuable brands and IP in the world—had a stark message for the company regarding Firefly, its generative AI engine: They wanted more, and they wanted better.

5 Broadway advertising executives get honest with Broadway News

www.broadwaynews.com: According to tallies by the Broadway League, the 2024-2025 Broadway season was the highest-grossing on record and the second-best attended. After years of building the industry back after the COVID-19 shutdown, Broadway enjoyed a resurgent year. But the industry is also at a turning point. Change is the only constant, and Broadway — as always — must simultaneously nurture loyal theater lovers while cultivating new audiences.