CMU School of Drama


Monday, September 22, 2025

5 Broadway advertising executives get honest with Broadway News

www.broadwaynews.com: According to tallies by the Broadway League, the 2024-2025 Broadway season was the highest-grossing on record and the second-best attended. After years of building the industry back after the COVID-19 shutdown, Broadway enjoyed a resurgent year. But the industry is also at a turning point. Change is the only constant, and Broadway — as always — must simultaneously nurture loyal theater lovers while cultivating new audiences.

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