Dramatic Marketing Episode 3: Why Crowdfunding Godspell Worked (and Almost Didn’t)

Ken Davenport: The interesting thing about the idea of crowdfunding Godspell is this: I had the idea years before we actually did it. Whenever I come up with an idea that feels like “Oh, THAT might be interesting,” I don’t rush it. I file it away (mentally, and literally) on a piece of paper. And I wait.