How One Event Turned Pre-Show Survey Feedback into Action

www.eventmarketer.com: For its 2026 Spring Summit, Builder Innovator pivoted from its traditional survey strategy to using AI-powered surveys and conversational AI agents, powered by Marcus AI. For a hosted-buyer construction event, zeroing in on the right connections is critical, and the new survey tools are instrumental in delivering a deeply personalized experience and upgrading the event design overall.