Tuesday, August 25, 2026
Why AI Filmmaking Will Fail: James Gray on Film's 'Vinyl' Retro Moment
www.indiewire.com: When it comes to AI, director James Gray doesn’t mince words. The auteur called the current push for AI-driven filmmaking “obscene,” but he told IndieWire in a recent interview he has increasingly come to believe that it is a movement that will ultimately fail.
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A lot of pop culture has started to enter an “analog” phase as a response to AI. Typically this is seen with people wanting to use disposable cameras, vinyl records, and CDs instead of their modern counterparts we have access to with smartphones. I thought this article was interesting because it explored how this analog style can be applied to film. The main idea filmmaker James Gray proposed was that using “vintages lenses and equipment” in the filmmaking process will overpower the use of AI in filmmaking because of one major factor: disposability. The reason why AI is receiving so much backlash is the fact that there’s so much of it everywhere, because it can be produced and reproduced so quickly. People are tired of “AI slop” constantly being in everyday life. By using older media that can’t be as easily reproduced in the creative process, it creates something more unique and imperfect, therefore making something more valuable. It’s honestly a beautiful artistic viewpoint, because it celebrates the past moment in which something is created, rather than the instantaneous moment most digital media forms promote. In a way, a unique piece of art captures the past by forever freezing in time the moment in which it was created. Value of an item can be determined by how hard or easy it is to access an item, so celebrating the past in a piece of art gives more value to the traditional art, while also decreasing the perceived value of AI-generated work because of how widespread it is. Going analog decreases the value of AI “art” drastically.
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