Sue Frost discusses industry challenges, new approaches and her key to selling word-of-mouth shows

www.broadwaynews.com: As a young girl, Sue Frost fell in love with musicals on television. “‘Peter Pan,’ ‘Cinderella’ and then there was ‘Funny Girl,’” Frost remembered. She didn’t grow up in a theatrical household. Frost essentially found her love for theater — and what would become her career — flipping through channels.