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Thursday, January 11, 2024
New Legislation Looks to Protect Performers From Deep Fakes
The Hollywood Reporter: A bipartisan coalition of House lawmakers have introduced a long-awaited bill to prohibit the publication and distribution of unauthorized digital replicas, including deepfakes and voice clones.
This was a very interesting article. I cannot believe that this was not already a law. It is astonishing to me that someone could create a fake endorsement by a famous actor or celebrity and that wouldn’t be illegal. I am sure that it is, but I am glad to see that they are making a more solid and concrete defense against these horrid acts. It would genuinely greatly surprise me if there weren’t multiple cases that went to court over this. And clearly there was enough of a confusion over what the answer to what the current legislation says that it warranted a more detailed and explicit law detailing the exact rules. Overall, this is very pleasing news to hear and I am glad that even if they are late to the game, some rules and regulations now are better than never. And I am glad that these laws specifically discuss artificial intelligence since it is continuously on the rise and becoming harder and harder to control and restrict.
I find most AI frightening in some regard, however, I find deep fakes to be especially terrifying. An autonomy we have as humans is our voice and the words that we declare, deep fakes fully get rid of that autonomy. I hate to think that someone could put words in someone’s mouth without them ever knowing. I’m really glad that SAG-AFTRA is speaking up about this, while it affects anyone in the public setting, I view it as affecting actors especially as there is so much content of them speaking available to “pull” deep fakes from. This article made me quite curious about the relationship between entertainment unions and national legislation. While I was aware that unions legislated within their union laws, I never really considered how their advocacy affects the federal government. I think it's great that the federal government is taking the deep fake concern seriously. I can imagine that deepfakes could permeate the entertainment industry easily if not controlled on a legislative level; films starring an actor that was never really on set or musical scores produced entirely by a computer. I’m hoping this advocacy is successful and this possibility does not become a reality.
2 comments:
This was a very interesting article. I cannot believe that this was not already a law. It is astonishing to me that someone could create a fake endorsement by a famous actor or celebrity and that wouldn’t be illegal. I am sure that it is, but I am glad to see that they are making a more solid and concrete defense against these horrid acts. It would genuinely greatly surprise me if there weren’t multiple cases that went to court over this. And clearly there was enough of a confusion over what the answer to what the current legislation says that it warranted a more detailed and explicit law detailing the exact rules. Overall, this is very pleasing news to hear and I am glad that even if they are late to the game, some rules and regulations now are better than never. And I am glad that these laws specifically discuss artificial intelligence since it is continuously on the rise and becoming harder and harder to control and restrict.
I find most AI frightening in some regard, however, I find deep fakes to be especially terrifying. An autonomy we have as humans is our voice and the words that we declare, deep fakes fully get rid of that autonomy. I hate to think that someone could put words in someone’s mouth without them ever knowing. I’m really glad that SAG-AFTRA is speaking up about this, while it affects anyone in the public setting, I view it as affecting actors especially as there is so much content of them speaking available to “pull” deep fakes from. This article made me quite curious about the relationship between entertainment unions and national legislation. While I was aware that unions legislated within their union laws, I never really considered how their advocacy affects the federal government. I think it's great that the federal government is taking the deep fake concern seriously. I can imagine that deepfakes could permeate the entertainment industry easily if not controlled on a legislative level; films starring an actor that was never really on set or musical scores produced entirely by a computer. I’m hoping this advocacy is successful and this possibility does not become a reality.
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