CMU School of Drama


Wednesday, October 04, 2023

Deepfake celebrities begin shilling products on social media, causing alarm

Ars Technica: News of AI deepfakes spread quickly when you're Tom Hanks. On Sunday, the actor posted a warning on Instagram about an unauthorized AI-generated version of himself being used to sell a dental plan. Hanks' warning spread in the media, including The New York Times. The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product. The now widely reported incidents have raised new concerns about the use of AI in digital media.

1 comment:

Jojo G. said...

AI deep fakes has been an ongoing issue for as long as I can remember, they started with
Harmless memes and progressed to replicated pornography which has been a huge issue that people have actually had to use ai to try and fix which is quite ironic. And now it’s reaching the point that everyone knew it would where it’s trying to be used to make money by promoting products using celebrities' faces to avoid spending money to actually pay the celebrities the large amount of money that it usually takes to get a celebrity to promote a product naturally. This same roundabout to get celebrities to promote things has been seen with twitch streamers having dono messages that are just burger king ads so they don’t have to pay any more than about 10 dollars. Different methods but pretty much the same scummy people not wanting to pay people for providing a service.