by Noah J Nelson | Mar, 2023 | No Proscenium: Every year we get at least a little tinge of FOMO — that’s Fear of Missing Out for those of you lucky enough to have never be so afflicted — for South By Southwest in Austin, and not just because there’s Torchy’s Tacos and Shiner Bocks in ready supply.
IT’S THE ACTIVATIONS, Y’ALL.
Experiential marketing agencies come out to play at SXSW in a way only matched by San Diego Comic Con, and this year we’re getting a definite vibe.
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