Broadway News: Looking at the weekly grosses reported by the Broadway League, one might think “Shucked” was out of luck. In its first week of previews (five performances), the original musical grossed $291,971.50 — the kind of figure that typically indicates a show is not long for this world. But the new musical’s lead producer, Mike Bosner, was prepared for this.
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For having been interested in theater and knowing I’ve wanted to go into this industry for such a long time, I have never really given much thought to the methods of ticketing, marketing, and setting prices. I’ve never thought about how ticket prices are chosen and why. After reading this article, I am now very interested in how it works. I think it’s super interesting that Shucked is going for an entirely different ticketing model than shows that came before it but clearly it is working. This is not one of those super popular shows that can just survive on high ticket prices and make the assumption that people will buy them. I think that their idea of getting as many people to see the show as possible is smart and as of now, it works. I have certainly seen many people posting about the show and while I still know nothing about the show, I really want to see it. I hope they continue to sell out and become even more popular and successful.
I was so curious to see what will / was going to happen with Shucked coming to Broadway. They do have Alex Newell, who I could see pulling in a sector outside of the Broadway circle, and Grey Henson, who may pull some Mean Girls Broadway fans. The preview ticket price seems like a solid strategy, it makes sense. If I were home, I could see myself biting on that low price, baited by my curiosity. Like everyone says, at the end of the day, Broadway is a business, and that has to come first. The producer says the best tool is word of mouth, which is true - but a double-edged sword. Perfect example: I was greatly looking forward to seeing Shucked. I was thrilled to see a new original musical on broadway. Then a good friend of mine saw it in previews, and was disappointed to tell me that it was not very remarkable. Now I highly doubt I will pay anything close to a regular Broadway ticket price to see it. And that makes me so angry! Putting my harcore faith into New York, New York to carry on proof that original musicals can still be good.
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