intelligentcollector.com: One doesn’t need to know anything about fashion or fantasy to know that Michele Clapton’s designs for Game of Thrones are closer to couture than costume. Her pieces look as though they were meant to be worn to the Met Gala, judged with nodding approval by Anna Wintour as they strut down runways, adored and imitated. From the moment they arrived at Heritage to be photographed for their star turns in Game of Thrones:
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It’s insane to see the amount of advertising that goes into a major motion picture like the Wicked movie! Joint brand deals like this are very popular to help promote something. I remember my sister going CRAZY in the early 2010s when the Pretty Little Liars clothing line came out at Aeropostale. There’s an important balance to strike when it comes to designing these clothes. You want the advertising to be subtle enough that people buy the clothes and wear them on the regular, but still have enough of an association with the source material that other people who see them being worn are motivated to either buy them or see the movie themselves. I wonder how Paul Tazewell went about designing streetwear, considering his experience is specific to costume design. The design and manufacturing processes for streetwear and costumes are completely different, so it must have been an interesting task to take on for him.
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