gizmodo.com: On the whole, Netflix’s movies are not very good. Sure, it has released a number of films by prestige filmmakers over the years (flicks by Martin Scorsese, David Fincher, the Coen brothers and Richard Linklater all spring to mind) but, when it comes to the platform’s median viewing experience, those movies tend to be outliers.
2 comments:
I think that, as streaming services become more popular and their budgets grow, we will continue to see an increase of low-quality, highly unpopular movies. Part of the reason is because of a lack of marketing. Normally, we see trailers for new movies during commercial breaks on network TV or in movie theaters. Because most streaming services don’t have commercials or premiere in movie theaters, they lose the perk of advertising in either place. Oversaturation is becoming an issue in television as well. In its earlier years, RuPaul’s Drag Race produced one season yearly. As it grew in popularity, an additional season of All Stars featuring former contestants would also be released once every two years. Today, with its largest budget/audience to date, there are now over ten seasons released yearly. Although this gives opportunities to more drag artists to showcase their talents, fans also complain that the quality has dropped and it has become more difficult to keep up with all the series at once. I hope that streaming services will follow Netflix’s example and put more time and money into fewer projects in the future.
I think that Netflix will benefit from this new strategy if they employ it properly. Netflix could flourish if they focused more on quality of films instead of quantity in their production. They should also look at the quality of the shows they are putting out, this ‘get the show out and move on’ strategy has been detrimental to their performance. I have yet to see any promotions for Netflix shows apart from Netflix's own homepage promotions and word of mouth.
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