Fast Company: The world’s second Sphere is planned to be built in the capital of the United Arab Emirates after the opening of the first giant dome entertainment complex in Las Vegas.
Abu Dhabi’s Department of Culture and Tourism and Sphere Entertainment Co. announced the plan late Tuesday to bring a Sphere to the Middle East.
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The sphere was a viral phenomenon on social media so I am not surprised that they are making another one of similar stature. But I am also not surprised that several other versions of the sphere were discontinued in other places. The sphere works in Las Vegas because the city is known for partying and overall over the top theatrics. When people are in Las Vegas they are very likely to go see a concert in a completely led circle but if it was just a random Tuesday night anywhere else in America that likelihood plummets. The environment that Las Vegas has helped the sphere thrive but without that environment the whole idea of the sphere starts to fall apart making it hard to replicate. Hopefully this new performance venue can thrive as much as the original but if they are unable to recreate the environment of the original venue success becomes unlikely.
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