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Monday, October 21, 2024
Filmmakers Are Worried About AI. Big Tech Wants Them to See ‘What's Possible’
WIRED: When Hollywood’s writers and actors went on strike last year, it was, in part, because of AI. Actors didn’t care for the notion that their likenesses could be used without their permission, whether by the studios that hired them that week or by someone at home with a computer in 2040. Writers didn’t want to do punch-ups on potentially crummy AI scripts or have their words (or ideas) cannibalized by large language models that didn’t pay them a dime.
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What concerns me most about this article is that it begins to blur the line between supplemental AI and AI that begins to take over the creative work entirely. While ultimately authors will want to have ownership over their work, when ultimately they are under quick deadlines we may see work become more dependent on AI, especially as managers expect more AI use from their creative teams to meet these deadlines. It is important to test the waters with AI in creative work and film making, but at the same time it is important to safeguard the creative work as has been emphasized via recent strikes. If it helps in the efficiencies of editing and on that level for achieving the creative vision, that sounds like great innovation, but with all of this it is important to always realize what it is doing to the work itself and what it means for the nature of the work being created.
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