Playbill: Starting tonight and until April 28, Broadway audiences will get a special after-show appeal on behalf of theatrical non-profit Broadway Cares/Equity Fights AIDS. It’s fundraising time on Broadway, which means the iconic Red Buckets of Broadway Cares will be out in full force as you exit the theatre, ready to take any and all donations, large and small.
2 comments:
As a person who grew up seeing a lot of shows both on Broadway and at my local touring house I was very familiar with the red bucket Broadway cares program. I also come from a family of avid charity givers so I always look forward to donating to these programs after the show and getting to meet some of the cast. I think charity programs like this can be really cool, however I always question where exactly my money is going. something I did not realize is that Broadway cares has expanded to donating outside of just giving to HIV and AIDS organizations. I'm curious to see how this charity and this season of giving morphs even more as Broadway continues to become more and more mainstream and grow after the pandemic. Although sometimes I wonder if the red buckets are just for show and making Broadway seem better than it is I am glad that this very commercial group of theaters is doing something charitable.
As someone who has been grateful to have seen quite a bit of shows on Broadway, I feel as though I don’t particularly remember the post show red bucket. And maybe it’s because I’m just really forgetful, BUT, I do donate if I can get something in return. I recently saw Hadestown in New York for the second time with the one and only Jordan Fisher. It was one of the best musicals I’ve ever seen. EVER. But I digress. I remember I bought one of the paper flowers Jordan Fisher made on stage for $40, and I think it went towards a donation pile for Broadway Cares, but I could be wrong. And the flower was signed by him too. It is my most prized possession. I have it framed in my room. I do remember the red bucket being a thing right before and a little after covid. When I saw Waitress, I think they were selling pies for the bucket too.
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