CMU School of Drama


Wednesday, March 27, 2024

How do you create an immersive experience?

Christie Spotlight blog: An immersive experience is transformative: it takes an otherwise unremarkable space and turns it into a whole new world. Add interactivity, cool content, and industry-leading tech, and it’s an experience you don’t want to miss.

6 comments:

Ana Schroeder said...

I have been getting more and more into immersive experiences in the past few months. I think if I was inclined to go into design this would be where I think I would enjoy myself and find a home in this niche. The only thing about immersive experiences is that I like generally less projections and more physical transformation. I think a projection space can be effective but now it is seeming to be more common. I like the uniqueness that can come from a physical world like MeowWolf, it has more character if you ask me. I also think that with such small spaces for it to be effective there needs to be only small groups, however then you get into the thing of having long wait times and only a short amount of time within the actual exhibit. This specific installation reminds me of Kusama’s rooms which is cool.

Sam Regardie said...

I've been to a few immersive experiences in my life, and have always found them super interesting and wondered about their creation, so this was a very interesting article for me. There is a place in my home city that has interactive projection experiences like the one shown here, except in a significantly larger room (maybe 25 feet by 25 feet). I remember when I went several years ago, I was staring up at the ceiling for lots of the time, wondering how they got the edges of the projectors to line up so perfectly how there were no shadows, and how the sensors that made it happen worked. I think projects like this are such a cool mix of software, hardware, and art, and while they definitely take a lot of work to pull off, they can be such a cool experience.

Sonja Meyers said...

This article is a really interesting and in-depth analysis of the process of crafting an immersive experience. Something particularly impressive about this specific immersive experience room is that it is both immersive and interactive, with the audience being able to interact with the projected elements and those projected elements following the movement of audience members. While technology like that is pretty well-established and somewhat relatively common, personally, I still find it wildly impressive every time. It definitely feels at least a bit magical, a feeling that I think fits very well into the environment of this immersive experience. I thought the actual design of the projections in this room was interesting. It kind of just looks like a bunch of screensavers, except you can walk into them. I imagine that for the purposes of just showing off technology, that works pretty well, although it may have been nice for a more engaging story to be projected.

Joanne Jiang said...

Although I haven’t been to many immersive experiences like this in my life, I really want to go and experience some because of how cool it is. I love how its not only a projection, but also an interactive one, which also makes me wonder about the technology behind it, and what extra equipment they need to set this up. I’ve seen the combination of projections and interactive/movement in a couple museums before, and they’ve always seemed so cool, but the reaction of the machine was sometimes slow, and it took away from the experience. Looking at the photos in the article, its definitely a more live interaction. I love it when you can interact/create more art when you’re at an exhibition, whether it be moving a block around, adding stickers, or even customizing your own things. Its so cool that this technology is created and is being adapted!

Helen Maleeny said...

Tracking Servers and laser projectors sound like cool ideas, let alone being involved in the tech of an immersive experience/art show. I’ve been to a few immersive esc screen art installations in New York, that have been really interesting. One of them had like interactive games at the beginning which was super interesting, some involving sound and others focusing on other senses via digital interactions. The screens were all covered in these magenta shapes and forms that surrounded you. It was super interesting and fascinating to watch, but after an hour there with my friend we felt kind of overstimulated and overwhelmed as its a very deep loud noise that plays while all these bright screens play at you for quite a long time, though they are cool. When I went to the immersive Van Gogh exhibit however I could’ve stayed there for ages, as it was super calming and beautiful and was such a creative and cool way to represent his artwork in a new light.

John E said...

OMG! This is like such a perfect article to randomly find! First off I love Immersive theatre experiences and learning about how they are created but I am also doing my Newspage class for Production Planning on Immersive spaces and how they are created to this is like literally the perfect article for the first week of my class! This article was really interesting and beautiful! The bright and vibrant colors immediately draw your eye in. And then the mesmerizing movement in the dots keeps you there and always wondering what is next. I also love the interactive nature of this experience and that is absolutely something that we will talk about in my class is whether an immersive experience has to be interactive to be considered immersive and to what extent. Anyway, overall, this was such a cool read being able to read about the projectors and the experience of the guests.