www.avinteractive.com: New York’s Empire State Building provided the canvas for a spectacular Star Wars projection-mapping show.
The five-minute sequence saw the building’s art deco facade lit up with classic moments from the sci-fi films and new visual effects.
3 comments:
My very first thought when I read this article was where in the world are the projectors. I am still somewhat confused as to if there is a screen or if its projections. Since they talked about a large vertical screen that VFX worked on but then they said that it took a large set of of projectors, 46 to be exact, I am still trying to figure out where the screen filters into this. I think it would be such a challenge to do projection mapping without actually using the projections or anything that could be seen as part of a greater project. I think the element of surprise adds such a sense of wonder and is something unique to add to the city that has everything. Going back to the notion of where the projectors are set up, i'm curious as to whether they hung them from or the air or did some crazy way to complicated forced perspective thing to make it work.
Technological advancements have completely changed the game when it comes to what can be done with media design. This type of projection design seems almost like magic. Even after reading this article and so many others about other advancements in projection technology, I still cannot fathom in any way how this could have been done. Projecting on this large of a surface doesn’t seem realistic and yet it happened and it looked amazing. Projection on such large of a scale can only require technology that is not only larger in and of itself but also significantly more powerful. The projected image must be more stable, more accurate, and a whole lot brighter than even the most powerful projectors we use in theater. I can only imagine what this technology could do if we brought it into the live entertainment industry. From theatrical events to immersive experiences, this could completely change how we operate.
May the 4th is always such a fun holiday filled with anything StarWars related. And for many fans it’s their time of the year to celebrate their love for the movies and franchise. I am surprised that I didn’t hear about this project on the empire state building until now. It’s incredible that they were able to create such a cool effect on a very intense and public landscape. I wonder what it would’ve looked like from the ground standing next to the building and if the images would have read as well as they had in the sky. I hope for the sake of the audience, that when ILM created this project they thought about how to make this accessible and viewable to all. Similarly, I wonder where the projectors where coming from and how they organized it so that the projectors weren’t obstructed by objects or people or weather. This is a very cool article and I wish I could have seen this exhibit live in NYC.
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