nofilmschool.com: It was only a matter of time. Once Sora was announced, it was clear that studios and coms filmmakers would be interested in exploring the benefits. If this program worked effectively, there would be a streamlining of costs and a shrinking of jobs across the industry.
3 comments:
I can’t believe we’re still having this conversation. Can we just stop the AI thing? Come on guys. Let’s just stop the AI thing. Let’s think critically about the kind of world we want to live in. Does anyone really want to inhabit a future where creative jobs are filled by unfeeling robots that can barely string together a coherent sentence, or that try to trick out an emotion with formulas and patterns? Do we want art to be relegated to machines while humans do… what, exactly? Struggle in dispassionate jobs? Or nothing at all? You might be saving some money now, but will you really not regret it in twenty years when you’re watching a movie that wasn’t touched by a single artist and you have to explain to your kids that it’s because of companies like yours? Also, are we not worried about the whole AI-surpassing-humanity-and-blurring-the-lines-of-what-it-means-to-have-independent-thought thing? No? Okay. Just checking. I am so tired.
This is so freaking dumb and stupid. While I am not shocked, I am disgusted that this is even something that people in the industry are interested in. The protection of artists isn't something that AI programs care about clearly since their work is just worse, stolen, manipulated versions of real artists work, but it is extra upsetting when people within the film industry who pretend to care about artists even allow things like this to happen and these conversations to even be offered. But why would I be surprised since the people making these decisions are usually too greedy to actually fathomable empathize with artists, since they themselves are not ones. Very glad that this is something that the unions and artists are fighting for right now, and it is that tentative time where things can still be loophole-d and we need to push back now more than ever.
The conversations between movie studios like Disney, Universal, Sony, the list goes on and the OpenAI people were inevitable. It was only a matter of time before the studios had jumped on the ever-enticing and evolving train of computers doing most of the work for them. I find the debate of robo-created vs. human-generated content very interesting, as the definition of what makes “art” seems to be defined and re-defined. This robot-v-human generated content conversation is just beginning- and I have a feeling that this is just the tip of the iceberg of what the evolution of this content can look like. I am a firm believer that media, be it theater, movies, scripts, etc, cannot be created without some sort of human interaction or intervention. At the same time, however, I feel like the use of these artificial intelligence systems can utilized somehow to be an asset to the industry.
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