www.indiewire.com: In a new NRG (National Research Group) poll shared exclusively with IndieWire, 42 percent of film and television production professionals say AI “will harm people” in their field. Yet nearly a third (32 percent) say it will “benefit” them, and the remaining one-quarter either believe it will have no impact or say they do not yet know the impact.
4 comments:
This was an interesting poll, and to be honest, I was surprised by the amount that said AI would be helpful (or at least not harmful) in the field, as I feel like the industry has been shouting for constraints on AI usage for a long time now. AI is so complicated, as it is a tool, but can be misused to copyright work and replace true artists, though as a tool many have said it can be useful or even (as I read about in a class last semester I took on AI) use it as a new art medium, saying that the prompt itself is the act of creative expression. Either way, in the film world and beyond there need to be clear constraints as to protect the artists being negatively affected by AI. I also think that AI should be more clearly defined. I feel like so much tech has been coined “AI” do to a trend thing or something, when in fact it does something else/isn’t artificial intelligence. If the types of AI could be more clearly separated and defined, it would make it easier to accept this new technology into the field and figure out appropriate constraints, rather than referring to it as this big scary unknown.
AI has always been such a controversial topic, and most, if not all, of the news articles I’ve seen so far have been talking about how we should limit AI in art, ways you can protect your art, and stuff like that. This is one of the first times I’ve seen such a direct response to the use of AI in art from so many “creative class professionals”. I didn’t think this many people would think that AI would be helpful in the field, but I also know about instances where it came back and harmed them. I remember writing a comment on an article about the projections for The Wiz tour, and how the projections were made with AI, and it sparked controversy. AI is still such a complicated and developing field that its really difficult to actually create certain things with AI and have it pass the human eye.
I think it says a lot that most people who said AI would be a net positive were those who made 100k+ a year. The people pushing AI are going to be talentless numb skulls who like AI to think for them to catch up to their creative peers, and wealthy people who have no job insecurity due to their position in the industry. I think AI is criminal because it uses artwork from artists who don’t know their work is being used to generate new images with no compensation or credit. I think AI will inevitably become part of how we work in the entertainment industry—but it will a change wrought with plagiarism and fights over work that no one specifically created themselves in the first place. I think AI is like the new iPhone and we’re still in 2000 in denial there’s a whole new way of living about to explode.
This ongoing argument about AI is always hard to find a definite answer on, but I do think that the entertainment industry has three main groups that will answer very differently on this topic. The first group is the creatives, for which I can imagine most honest, hardworking people are opposed to AI being used at it will take away the jobs for them but also takes away the originality needed to produce new great works. The second group is the executives, who love the idea of AI as they can cut down costs of hiring real people. Everything is based on cost for them, and AI is much cheaper than hiring real people who need livable salaries. The last group is the laborers, the carpenters, electricians, costumers, etc.; people who get hands-on with materials and hardware that would be impossible for AI to do anything with until real robots get made. AI has no impact on this group, but I imagine they usually side with the creatives as everyone should usually be against the executives.
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