San Diego Comic-Con 2019 Activation Coverage

noproscenium.com: Well, the 2019 San Diego Comic-Con has come to an end and with it, a host of impressive experiential activations have come and gone. This year, I tried my best (and failed) to make it to them all (and, ya know, still catch some panels, shop, party, see friends…)

Suffice it to say, the experiential marketing pop-ups are here to stay and have rapidly become a draw in and of themselves. This year, the Gaslamp District was host to so many, in fact, that I only had time for maybe two thirds of the “big” ones (and sadly none of the “smaller” ones).