ICE, The Next Challenger To IMAX And Dolby, Is Coming To America This Fall

www.forbes.com: We just got word that AEG and CGR Cinemas are bringing "ICE" theaters ("immersive cinema experience") to North America for the first time. The technology, which has been around in France for awhile, is the newest "Premium Large Format" idea to arrive in the U.S. to challenge IMAX (and Dolby Vision) and get moviegoers to pay a little extra for a little extra.