CMU School of Drama


Thursday, February 05, 2026

Google's Project Genie Is Not for You

gizmodo.com: Google has a whole new world for people to play in—but only for a minute. This week, the company released Project Genie, which the company calls its “general-purpose world model” that is capable of generating interactive environments. First unveiled to a small group of invite-only testers back in August of last year, the model, known as Genie 3, is now rolling out to Google AI Ultra subscribers in the US, so you can get your hands on it for the low, low price of $250 per month.

1 comment:

Concorde77 said...

This is both quite fascinating and quite scary to me. It's a very different approach from LLMs, which just generate text, whereas it seems that this model generates ‘worlds,’ or at least images of worlds, in real time. I’m not really sure what this means for the prevalence of AI overall, but at the very least it is a cool new party trick that Google has created. However, one impact of AI that I just can’t ignore is the environmental factor. It takes tremendous resources just to build a data center, and then even more resources to run the data center. Rare earth elements have to be extracted from the ground, water has to be siphoned from lakes, electricity has to be created often by burning vast amounts of material, all for what? I just can’t imagine that the benefit outweighs the cost here. Then again, I don’t interact with AI regularly, and I’m not really sure that I ever will just because I don’t see the point.