www.hollywoodreporter.com: The recent fourth edition of Iberseries & Platino Industria attracted Spanish- and Portuguese-language content creators and executives from Europe, Latin America, and the U.S. to Spain’s capital, Madrid.
Its market featured a range of booths, including one for the Madrid Film Office, whose mission is to promote the city as a filming destination, offer advice to TV, film, and other projects shooting in the city, and support the local industry and stimulate investment.
3 comments:
It is very challenging to produce films on location. With all the difficulties of technology, power, weather, housing, props, sets, permits, etc. The easier Madrid or any location makes this process easier, film crews will flock there. With special effects and CGI, it is amazing how films and tv shows can make a shot given in a tropical ocean look like the arctic. This does open a lot of possibilities and why crews are flocking to Madrid instead of other locations that they are trying to emulate. Being able to have more support on the ground specifically when going overseas is crucial for any setbacks or changes from the original plan. I want to know the return on the subsidies of the Madrid government for helping fund projects and the return the city gets back. The funding of many productions on various scales also helps fund many projects that would or could not succeed without the funding.
I came to this article immediately after reading the one that talked about the industry of film and television shifting away from LA. This makes me look at that situation from the exact opposite point of view. I certainly see, understand, and love the idea and feeling that filming in a real environment can have to filming in a studio. The point that Madrid is a very architecturally diverse city in Europe definitely gives it advantages. The additional comment that Madrid has very good weather and is usually sunny is a big plus for productions (versus filming in England where it often rains). I am happy that this is creating a flourishing of technology and industry in the city of Madrid, and I'm excited to see if this happens in other cities and locations as well! Most of all, I am excited to see the special touch that creatives local to a variety of specific regions will have on films.
Madrid has been a capital of both theatrical and film efforts for a while now, and this article dives into why it maintains that status in the modern world. One reason being that the audiovisual industry has a lot of professionals in and around the area - especially with strikes centered in other locations. Another reason is that its prices are more competitive than other capitals in Europe. Additionally, Madrid’s climate and location lend itself to being a success distinguished from Europe and containing a variety of landscapes as a result. It can easily be used as an all-encompassing location meant to represent a wide range of other notable locations, making it financially and logistically attractive. The article claims that above all else, Madrid has proven itself using these factors - it is not a risk to set up shop in Madrid in the world of film. The city council is markedly committed to the sector of film.
Post a Comment