CMU School of Drama


Tuesday, March 05, 2024

Industry Perspectives: Meet XARA, the AI Intern at Jack Morton

www.eventmarketer.com: Jack Morton’s innovation practice, Jack X, is diving into the possibilities and intricacies of AI’s impact on creativity, marketing and business as it welcomed on Feb. 26 its first AI-generated virtual intern, XARA, who will serve as a digital influencer and share insights on experience innovation and the potential of AI through social content and podcasts.

1 comment:

John E said...

I am not going to lie, this is really weird. I understand the potential benefits of an AI intern but I think the fact that it is animated and has a voice and like office is very interesting. If I had an AI intern I think that I would ask it to do a lot of research and compiling of sources , the only problem would be if it made something up r pulled from an unreliable source but that is why I would ask it to site all of its sources and say where it got what information from where. I think there is a potential for an AI intern but I still think that it is strange and kind of creepy. THat interview at the end of the article was especially off putting but also surprising. I would have expected it to knock the interview out of the park but personally I wouldn’t hire that candidate if they were applying for my position so that is interesting.