Hard Hats and Safety Vests - PTR: Milwaukee has continued to expand their portfolio of personal protective equipment offerings. They currently offer hard hats, safety glasses, hearing protection, gloves, boots, safety vests, respirators, and more. And now, Milwaukee even offers a customization process to place your company’s logo onto your Milwaukee PPE.
4 comments:
Here we go again with the brand loyalty thing haha. I don't know why I like Milwaukee so much, like they're the brand that my mentors taught me with and maybe it's just a nostalgic reason but they genuinely are good tools and a great company. And personalization on great tools like putting logos or just whatever you want is great for the brand. There's not a lot of permanent ways to put personalization into our PPE that look good. It's probably a lot of stickers or marker drawings of flames on our hard hats. And who knows maybe this is a great opportunity to have advertisements for organizations on PPE lol. I don't think anyone's actually going to do that but it would be funny. It's also like a more permanent and uniform way to recognize who is who and who they work for. The reasons are endless but this is a great idea from Milwaukee.
The PPE industry is one of the few and fortunate businesses that benefit from the global pandemic. People are thinking more about personal safety, individual safety rights, and corporate responsibility. This is the unavoidable effect of such a long duration of people taking time off for various reasons of wellness. Safety has become more of a priority simply enough. It makes sense that tool companies and other large corporate companies would capitalize on the boom in demand for PPE products (including masks). To me, the success of Milwaukee’s personalization change will be telling in the way of tracking how people’s mindsets have shifted. Logically a business will not invest in large amounts of expensive, branded, equipment if they don’t intend to use it, or that it will last them a large amount of time. I am sure it has its benefits in terms of design though; people associate that investment with pride in your company and ultimately financial success.
I mean I am definitely the kind of person that likes to personalize their gear so I actually like when companies allow you to do these kinds of things.
And I agree that a company investing in personalized company gear shows an investment in their company as well as their brand image. I think that even if it does nothing as far as front-facing image to the customer goes, your employees will still take their role in the company more seriously (though thinking back to my time at Carmax I would probably call it something more akin to indoctrination) and remain with the company longer.
I hope more companies get the tooling to do this kind of thing. I think if people were able to personalize more of their gear they might actually start taking care of it for once when they have to use the some gear each day.
Ahhh Miluakee. It is just the best what can I say? As Monica says brand loyalty is where it's at. They make the best tools and nothing I’ve ever had by them has broken, regardless of the ridiculous strain I put it under. I don’t know what to think of the customization. I recognize that it is a huge marketing opportunity for companies and I imagine also an opportunity for bulk deals. On the other hand though I can see it as an issue if a person moves from one company to another they'd constantly have to get new equipment if it were something like a hard hat or the company would keep it but who wants to reuse a hard hat? For someplace like CMU I can definitely see it as being useful- or well even broader than cmu as a way to mark company tools as well (or crew spirit wear haha).
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