nofilmschool.com: GoPro has been a staple in the extreme sports community for a long time. Its tech has also made its way into science, major motion pictures, and televisions shows.
GoPro’s HyperSmooth technology was introduced in the Hero 9 and fine-tuned in the current Hero 10. It relies on a ground-breaking combination of image censor design and software algorithms to dampen out camera movement.
2 comments:
I’ve always known GoPro as a sports camera, and to read how fast technology keeps evolving is really shocking. Now that GoPro’s new camera line is targeting the film and media industry, I think this is a huge step forward and also a sign for the growing demand in the entertainment industry. Although the article doesn’t really cover the details of what the new camera will be able to do, I can only imagine that it would probably be able to better capture movements under fast-changing lights (because I personally think that this is the biggest obstacle for current cameras). This article also reminds me of our discussion in VMD class on processors in cameras – with the current technology, companies are able to produce microscopic (if not nano) processor chips, which can run algorithms to adjust and simulate images. This shift from hardware, which is much bulkier, to software is the driving force in the competition of producing better products.
As I’m assuming most people viewed GoPro’s before, I thought they were a sports camera that were designed to be rugged and withstand very extreme conditions, without ever taking into account the image quality. Admittedly, I have never owned a GoPro or kept up with their developments, but I never would have imagined that GoPro would win an Emmy for their developments. The fact that the technology to create a Hypersmooth stabilizer and all of the corresponding software and hardware can fit into such a small, almost pocket size device is truly astonishing. It’s promising to see that GoPro is still aiming to innovate new ideas and create new technologies, and continue to bring high quality video to everyone, while also being able to travel underwater, through mud and all the other conditions they are designed for. Also I feel the need to mention the promo video that is linked. The cinematography is so impressive and very exemplar of HyperSmooth technology.
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