CMU School of Drama


Tuesday, March 02, 2021

Tony Awards campaigns go digital during the Broadway shutdown

Broadway News: Ahead of Tony Awards voting, which began Monday and ends March 15, nominated productions have sent out Audible recordings of the shows, multitudes of emails and Tonys-specific websites and, in one case, a streamed version of the play in its entirety. These materials are being sent as producers try to remind voters of their shows, while being unable to employ the traditional modes of campaigning, such as in-person events and invitations to see shows for a second time.

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