Cutting Into New Profits

Signshop: Creative Encompassing Solutions (CES) in Granby, Connecticut specializes in the art of not specializing in anything. The shop relishes custom work—the type of jobs that make other shops scratch their heads. “We do all the hard-to-build things,” says Matt Newton Sr., owner of CES. “We just keep pushing the envelope on things. If someone comes up and asks us for something weird, sure we’ll try that.”