www.avinteractive.com: Europalco leveraged the power of a Kuka robot to create a memorable experience for the 270 guests at Deloitte’s IRGAwards 2024.
This year’s awards focused on technology and AI, with Europalco and event organiser Desafio Global creating an atmosphere that showcased the harmony between humans and machines.
2 comments:
I love seeing this large scale use of technology at an event that, from the surface, totally does not need or call for this super high effort technology display. This is an amazing blend of technology/electronics and art, from the suspended screens to the robot, and there was clearly a lot of thought, money, time, labor, and planning that went into implementing this aspect of the event. I wonder why or who decided that this would be something “worthwhile” to add to the awards ceremony – maybe having such a large and impressive display was thought to boost support of the event, or maybe they just thought it would add to the experience of those present. Regardless, this is a really cool touch to add to the awards ceremony, and I also love that the robot performed with a human pianist and ballerina; this is a very literal showing of the interaction between humans and robots in a really cool way.
In the world of live performance, there is certainly a discourse regarding the presence of robotics, particularly A.I. But A.I. is constantly changing, updating, and being redefined. The company touts intelligent robots across a wide variety of fields and purposes. This performing robot, from Kuka, has six degrees of freedom and is shown on stage and screen. The whole performance overall was comprehensive, clearly, and the ‘harmony’ between human and robot was emphasized. However, there’s a part of me that finds it ironic. Even A.I. can’t ‘think’, can’t ‘feel’, as of this moment in time. To have a robot perform alongside a human pianist and a human dancer, to me, highlights that disparity between the human and the artificial - even if the artificial side was more financially considered. This is where the luddite in me thrives: creativity can be augmented in some cases by A.I. and robotics, but I don’t believe it can (or should) stem from it.
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