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Thursday, August 29, 2024
And Behr’s 2025 Color of the Year Is….
Architect Magazine: If high-end hotel is the vibe you’re going for, consider Rumors, Behr’s 2025 Color of the Year.
Rumors (MQ1-15) is a rich red that helps designers distinguish a space with a balance of warmth and elegance.
In the article, Behr suggests that the color of the year (Rumors, a deep shade of maroon) could be a welcome addition to homes, stating that 60% of Americans are energized by red and more than half associate it with luxury. This reminds me of a study conducted in the 1970s: a psychologist found that exposure to the color Baker-Miller pink had a calming effect on the heart, lungs, and nervous system. In the following years, hospitals, offices, and even prisons were painted Baker-Miller pink in order to bring down stress levels. In prisons specifically, it was shown to significantly reduce violence amongst inmates (for this reason, some people still call it Drunk-Tank pink). Color psychology has been used for decades as a means of selling and marketing different paints. Complex emotions are often associated with different colors to convince people to buy them. In 2023, Behr marketed its color of the year Blank Canvas (a shade of off-white) by saying “simple pleasures take on immense value with this light, balanced, and hopeful white. Whether or not color psychology is science or pseudoscience, I find it interesting how persuasive it is to potential buyers.
1 comment:
In the article, Behr suggests that the color of the year (Rumors, a deep shade of maroon) could be a welcome addition to homes, stating that 60% of Americans are energized by red and more than half associate it with luxury. This reminds me of a study conducted in the 1970s: a psychologist found that exposure to the color Baker-Miller pink had a calming effect on the heart, lungs, and nervous system. In the following years, hospitals, offices, and even prisons were painted Baker-Miller pink in order to bring down stress levels. In prisons specifically, it was shown to significantly reduce violence amongst inmates (for this reason, some people still call it Drunk-Tank pink). Color psychology has been used for decades as a means of selling and marketing different paints. Complex emotions are often associated with different colors to convince people to buy them. In 2023, Behr marketed its color of the year Blank Canvas (a shade of off-white) by saying “simple pleasures take on immense value with this light, balanced, and hopeful white. Whether or not color psychology is science or pseudoscience, I find it interesting how persuasive it is to potential buyers.
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