Tuesday, September 05, 2023
The Sphere hosts first ad campaign and AI art installation
www.avinteractive.com: YouTube is premiering the first-ever brand campaign specifically designed for the LED exterior of the Sphere in Las Vegas.
The animation transforms the Exosphere – the Sphere’s exterior, which features more than 50,000 sq metres of fully programmable LED panelling – into the helmets of the 32 teams in the NFL American football league.
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When the sphere was first being built and tested I read all of the news articles about it because it seemed like it was the thing that all of the dystopian novels and movies mention as the future of advertising, an advertisement you can see from space. It doesn’t surprise me at all that the first people to take advantage of this advertising superpower is YouTube, promoting their NFL Sunday ticket subscription service. YouTube has, in my opinion, always been at the forefront of advertising and thinking outside the box. The top YouTube creators get paid upwards of 50-100 million dollars to include a 60-second sponsored message in a video. This article also discusses the artist who is making use of the sphere, Refik Anadol. The use of AI in art has been highly debated recently, but Anadol ingeniously uses the abstract and inhuman nature of AI art to get people’s attention.
The concept of an “AI data sculpture” is not a phrase I have ever heard before, nor do I truly think I understand what it means. AI and its place within the art world is something that has been pretty well discussed lately, but what jumped out at me in “Machine Hallucinations” was how it was being referred to as a sculpture. It seems that AI art is pretty much all 2D with a sort of surrealist photoshop vibe. Since “Machine Hallucinations” is also on a 2D surface, can it really be considered a sculpture? I would argue that the minimum requirement for sculpture is for the thing to exist in three dimensions within the physical world. While one could argue that the “data” being used could be considered a sculpture medium by the AI, no one refers to a painter’s paint as a sculpture medium. Although, I may be misunderstanding the concept of an “ AI data sculpture,” since I won’t pretend like I have the computer knowledge to really understand what that means, or how that system works. However, I do wish the article went more in depth into the details about the “public data” being used for the sculpture and where that data is coming from.
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