NYTimes.com: For the new Broadway musical “Big Fish,” Susan Stroman isn’t just the director and choreographer. She is also a rainmaker, leveraging her reputation as a five-time Tony Award winner for hits like “The Producers” and “Contact” to persuade investors to finance the $14 million show. She has talked up scores of potential backers at a dozen cocktail parties, dinners and receptions over the last two years, as well as at workshops and rehearsals. While she fields any and all questions, including oddball ones like her choice of lipstick for one actress, her primary role is to reassure.
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