www.eventmarketer.com: Fans of Stanley’s tumblers and drinkware products are dedicated. They post about their cup collections on social media and keep up with new releases, particularly brand collabs and movie tie-ins, like Sunday’s release of the Stanley x “Wicked” collection of Quenchers inspired by the upcoming film’s Elphaba and Glinda characters.
1 comment:
Okay I don't understand the obsession with water bottles that seems to be a trend in culture from Swells to Owalas it seems that there is always a new hot trendy drinking vessel you just have to own. Confession I do own a Stanley that was gifted to me, I hate it and rarely use it, I just don't get the appeal behind a water bottle that always spills. Stanley's marketing strategy is smart however creating scarcity through limited releases and appealing to college students to create lifelong customers. Even I who is a person who is relatively dormant on social media has seen the wicked tumbler release. These pop culture tie ins to products such as Starbucks beverages and Stanley's are making what is a relatively practical item like a water bottle a collectible and hard to get item. Even I have to admit this marketing strategy is genius in today's world.
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