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Friday, October 04, 2024
Costume Designer Paul Tazewell Partnering with Target on WICKED Product Line
www.broadwayworld.com: Target has announced plans to be the ultimate fan destination for Universal Pictures’ “Wicked” this fall. In the lead-up to the highly anticipated film’s Nov. 22 release, Target will offer more than 150 movie-inspired products in most stores and on Target.com.
2 comments:
Julia H.
said...
I've always believed that theater production should expand its reach by collaborating with different industries, and Wicked is a great example of this. The revenue potential for live theater is limited. Even with a sold-out 2,000-seat theater production, the profit margins are often slim due to the costs of actors, technicians, and rentals for venue. Let alone mentioning the substantial upfront investment. In contrast, a film can reach millions of viewers worldwide simultaneously, offering a return on investment that live theater alone can't match. Leveraging a film's publicity not only provides additional revenue but also extends the life of the production beyond its theatrical run. *Hamilton*’s partnership with Disney+ for streaming is a prime example of how a production can reach a wider audience and generate revenue through different media. Moreover, collaborations with retailers like Target help transform traditionally limited box office earnings into a more diversified and sustainable revenue stream.
It’s insane to see the amount of advertising that goes into a major motion picture like the Wicked movie! Joint brand deals like this are very popular to help promote something. I remember my sister going CRAZY in the early 2010s when the Pretty Little Liars clothing line came out at Aeropostale. There’s an important balance to strike when it comes to designing these clothes. You want the advertising to be subtle enough that people buy the clothes and wear them on the regular, but still have enough of an association with the source material that other people who see them being worn are motivated to either buy them or see the movie themselves. I wonder how Paul Tazewell went about designing streetwear, considering his experience is specific to costume design. The design and manufacturing processes for streetwear and costumes are completely different, so it must have been an interesting task to take on for him.
2 comments:
I've always believed that theater production should expand its reach by collaborating with different industries, and Wicked is a great example of this. The revenue potential for live theater is limited. Even with a sold-out 2,000-seat theater production, the profit margins are often slim due to the costs of actors, technicians, and rentals for venue. Let alone mentioning the substantial upfront investment. In contrast, a film can reach millions of viewers worldwide simultaneously, offering a return on investment that live theater alone can't match. Leveraging a film's publicity not only provides additional revenue but also extends the life of the production beyond its theatrical run. *Hamilton*’s partnership with Disney+ for streaming is a prime example of how a production can reach a wider audience and generate revenue through different media. Moreover, collaborations with retailers like Target help transform traditionally limited box office earnings into a more diversified and sustainable revenue stream.
It’s insane to see the amount of advertising that goes into a major motion picture like the Wicked movie! Joint brand deals like this are very popular to help promote something. I remember my sister going CRAZY in the early 2010s when the Pretty Little Liars clothing line came out at Aeropostale. There’s an important balance to strike when it comes to designing these clothes. You want the advertising to be subtle enough that people buy the clothes and wear them on the regular, but still have enough of an association with the source material that other people who see them being worn are motivated to either buy them or see the movie themselves. I wonder how Paul Tazewell went about designing streetwear, considering his experience is specific to costume design. The design and manufacturing processes for streetwear and costumes are completely different, so it must have been an interesting task to take on for him.
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