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Friday, December 01, 2023
Roland DGA and Western Sensibility Push the Limits of Surface Design
Sign Builder Illustrated: Wide format digital imaging leader Roland DGA announces its partnership with Western Sensibility—an art-driven surface design and digital printing studio—to further introduce digital printing technology to the interior design and architecture industries.
This article is about printing surfaces and how a digital imaging company has partnered with a design studio to produce new technology for design and architecture. I’m not entirely sure what the product is, as it's not spelled out directly, but from the image it looks to be a new device for printing high quality surface covering images. I wonder what the future of these products could look like. When it comes to lighting a scene, these printed materials, if used to render something with a lot of texture like bricks or stone, could look flat under stage lights. Another technology could potentially create physical 3 dimensional texture in these materials, through some sort of stamping process that manipulates a printed sheet of plastic to have the correct surface deformations. You could probably do something like that with a technology similar to those boards with pins that can copy your hand footprint, if each of those pins was individually actuated.
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This article is about printing surfaces and how a digital imaging company has partnered with a design studio to produce new technology for design and architecture. I’m not entirely sure what the product is, as it's not spelled out directly, but from the image it looks to be a new device for printing high quality surface covering images. I wonder what the future of these products could look like. When it comes to lighting a scene, these printed materials, if used to render something with a lot of texture like bricks or stone, could look flat under stage lights. Another technology could potentially create physical 3 dimensional texture in these materials, through some sort of stamping process that manipulates a printed sheet of plastic to have the correct surface deformations. You could probably do something like that with a technology similar to those boards with pins that can copy your hand footprint, if each of those pins was individually actuated.
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