Jeremy Hunt unveils new mobile arts philanthropy platform

The Stage: Culture secretary Jeremy Hunt has launched plans for an independent funding platform that will allow people to give money to arts organisations using their mobile phones. Details of the project, which is using the working title The National Funding Scheme, were unveiled today by founder William Makower. The aim of the initiative is to help the cultural sector raise new funds through mass casual giving. Domestic and international visitors will be able to give money to organisations using their mobiles in a variety of ways including SMS texts and apps.