Friday, January 09, 2026
Discounted Chicago Theater Week tickets go on sale for 75 productions, including Goodman, Steppenwolf
Chicago Sun-Times: “The biggest thing about Chicago Theater Week is access,” said Alexis Davis, director of marketing at the League of Chicago Theaters, the group organizing the popular annual sale.
“Sometimes ticket prices throughout the year can be expensive. For Chicago Theater Week, we’re offering tickets at $30, $15, or even less, depending on the participating show. This makes bigger name shows and theaters more accessible to our entire community.”
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I seriously love Chicago. It's events like this that really make the city shine, and show just how much it's grown as a city in the last two decades. There are just so many benefits to offering discounted broadway tickets. First it incentivizes people to go see shows. Realistically the best form of marketing, isn't ads or billboards. But word of mouth, and this is what will get people going. It also provides younger shows that may not be a popular the opportunity to garner a larger audience. People that normally may never watch a show. Maybe because it's too expensive to potentially take a "oh this show could be good or bad" risk on it. But with discounted rates it allows them to just say "oh it's not that expensive what am I loosing" It also just enables more people to become aware of theater and just provides nice growth to the industry. Again absolutely love everything about Chicago and everything that it's doing.
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