CMU School of Drama


Monday, January 26, 2026

TikTok Launches New Entertainment Ad Formats at Sundance for Streamers

www.hollywoodreporter.com: With its deal to have its U.S. operation acquired by a consortium of U.S. investors just days away, TikTok is making an aggressive move to court Hollywood, planning an expansive presence at the Sundance Film Festival in Park City, and with plans to release a pair of new advertising formats designed specifically for entertainment companies.

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