Friday, January 09, 2026
Discounted Chicago Theater Week tickets go on sale for 75 productions, including Goodman, Steppenwolf
Chicago Sun-Times: “The biggest thing about Chicago Theater Week is access,” said Alexis Davis, director of marketing at the League of Chicago Theaters, the group organizing the popular annual sale.
“Sometimes ticket prices throughout the year can be expensive. For Chicago Theater Week, we’re offering tickets at $30, $15, or even less, depending on the participating show. This makes bigger name shows and theaters more accessible to our entire community.”
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2 comments:
I seriously love Chicago. It's events like this that really make the city shine, and show just how much it's grown as a city in the last two decades. There are just so many benefits to offering discounted broadway tickets. First it incentivizes people to go see shows. Realistically the best form of marketing, isn't ads or billboards. But word of mouth, and this is what will get people going. It also provides younger shows that may not be a popular the opportunity to garner a larger audience. People that normally may never watch a show. Maybe because it's too expensive to potentially take a "oh this show could be good or bad" risk on it. But with discounted rates it allows them to just say "oh it's not that expensive what am I loosing" It also just enables more people to become aware of theater and just provides nice growth to the industry. Again absolutely love everything about Chicago and everything that it's doing.
When theater is available to more people it can expand the breadth of ideas and perspectives brought to each performance. Events like these holiday sales can help to shine a light on some of the lesser advertised performances as they are listed among the more popular venues as participating performances. I understand that the majority of theaters are for profit organizations that need to meet a certain amount of revenue from ticket sales to consider a show a success but it is also important to look at how the show is received and viewed by the community to weigh whether or not it has done well. I would be one of the first people to sign up for these discounted tickets. I think that the occasional discount event can benefit any organization by helping to advertise; If I were to see a discounted show and love the experience I would be more likely to return to see other shows regardless of their discount status.
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