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Monday, November 10, 2025
Storyland Studios awarded contract with University of California to bring narrative-driven placemaking to public sector
InPark Magazine: Storyland Studios, provider of story-based destination and experience design, announced it has been awarded a cooperative contract with the University of California (UC), in partnership with OMNIA Partners, the cooperative purchasing organization for public sector procurement.
Though this article is rather short and to the point in nature, its the content of it that is so very exciting. There is a lot of innovation that is starting to take shape, or innovation that is being built off of plans that have been in the works for quite some time. I think that this is an amazing thing, because I think that these immersive experiences are becoming the future of storytelling, and the demand for these immersive experiences are higher than ever. While these concepts discussed in the article are not new, such as destination development and placemaking, or wayfinding and strategy, they are focused on developing this science about it. Not only that, but a major partnership with OMINA is absolutely huge for the university. More than anything, it is great to hear the end goal of this, which is to create a positive, narrative based and led experiences that inform and entertain.
1 comment:
Though this article is rather short and to the point in nature, its the content of it that is so very exciting. There is a lot of innovation that is starting to take shape, or innovation that is being built off of plans that have been in the works for quite some time. I think that this is an amazing thing, because I think that these immersive experiences are becoming the future of storytelling, and the demand for these immersive experiences are higher than ever. While these concepts discussed in the article are not new, such as destination development and placemaking, or wayfinding and strategy, they are focused on developing this science about it. Not only that, but a major partnership with OMINA is absolutely huge for the university. More than anything, it is great to hear the end goal of this, which is to create a positive, narrative based and led experiences that inform and entertain.
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