InPark Magazine: Morgan Fix has spent more than 15 years turning creative designs into places people can touch, see, and experience. Based in Europe and now expanding into North America, his studio, Morgan Fix Creative, bridges artistry and engineering to make ambitious stories buildable and efficient.
2 comments:
The immersive reality of a fictional world is something that definitely draws my attention. The storytelling that the environment of a story gives is utterly important, and being able to bring this made-up story into our world is something becoming be of entertainment. The more I read of the article, the more I was intrigued because I would love to work at a theme park like Universal Studios at some point in my career. The talk of immersive attractions is something really interesting because, for me, I think it comes down to the attention to detail in the space and how it relates to the fictional world it is trying to represent. I like how this company allows support for creating and developing these immersive spaces globally. I would have never thought that there would be a business acting as an agency almost for these immersive spaces, but I think it is a really great way to bring the make-believe to life.
Disney sent a bomb into the theme park industry with the idea of an "Immersive world," and reinvented the way we think of theme parks - especially since they do most of their work in the states in-house. It's so cool to see that those other than the industry leaders are adopting the idea and bringing environmental storytelling to the mainstream. I mean, I guess Disney is pretty mainstream, but this company is most definitely not a multi-billion-dollar one like the mouse. I've always had an interest in going into the immersive storytelling, theme park, Disney-like business, but have no desire to work for Disney (Or Universal, really) directly, so Morgan Fix Creative could be a cool, non-Disney way to still work for theme parks. The part that is interesting to me is not the Intellectual Properties, but the idea that you are in another world, that you can touch, smell, see, hear, and sometimes even taste. The Theme Park industry is continuously evolving, and is super cool.
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