www.hollywoodreporter.com: As generative artificial intelligence marches on the entertainment industry, Hollywood is taking stock of the tech and its potential to be incorporated into the filmmaking process. No tool has piqued the town’s interest more than OpenAI’s Sora, which was unveiled in February as capable of creating hyperrealistic clips in response to a text prompt of just a couple of sentences.
3 comments:
I often think about how the big wave of AI is mixing up what's real and what's out there, kind of like mixing dreams with everyday life. When folks bring up AI, there's a lot of talk about it taking over or replacing humans. From what I've seen that kind of talk doesn't really do justice to the heart of telling stories or how crucial storytellers are. AI's got some serious muscle, but it's more like a buddy to our own creativity rather than something that's going to take our place. It needs a mix of smart ideas, real-world know-how, and that special spark of artistry to really shine. And hey, I'm all for riding the wave of new tech. We just got to figure out the best ways to roll with it. Like with anything new, AI's got its ups and downs. It's meant to be something that helps us do more amazing stuff, not get in the way. It's about opening doors to new kinds of stories we haven't even thought of yet.
Generative AI has and will always be an issue in the art industry, and I don’t think the controversy and competition will ever stop. The talk about AI and robots replacing humans has always been around, but I haven’t really seen it happen yet in other industries, much less the art industry. While AI is very powerful and I do see it being helpful in bringing some visions, the actual work is only possible to do with actual human beings. Also, if the AI can’t be copyrighted, then people can steal that idea and do the same with actual humans and copyright it. There’s so much work that goes into the development and training of the AI software, but often times many artists and filmmakers have their own unique style that might be difficult for AI to copy and develop well, and if AI does do it well, than many other controversies will spark about unique styles of art and film.
I really really hope that the courts rule against AI. I’ve expressed this before but the bullshit that people have been trying to do with AI is really damaging to people’s livelihood. No AI data should not be able to train on copyrighted works. I didn’t think that needed to be said but it does. I also didn’t think it would be such a long legal process for them to determine this. The courts almost always rule in favor of copyrights, mostly because of Disney, but now they’re taking their sweet time and making it seem like they might actually go either way. Which they actually, scarily might. They have lobbying from both sides, meta and Disney are both trying to lobby to get the courts on their side, and it used to be that Disney would always win because they’d be willing to pay more but Meta might win this time, the only time that I don’t want Disney to lose.
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