www.ticketnews.com: There is no question that a massive swell of demand is responsible for a lot of the mess that consumers experienced during this week’s Taylor Swift Eras Tour ticket sales disaster. With the artist fresh off a history-making week where she had all ten spots atop the Billboard singles chart, tickets to see her perform were going to be red hot. But questions are starting to bubble up about whether or not a significant number of tickets being held-back played a major role in the chaos.
2 comments:
I wasn’t in the trenches when this whole thing went down. I didn’t even had a chance. I tried getting ahold of a presale APPLICATION and I couldn’t even do it until three days after the fact. It was slow, and awful, and quite frankly a red flag as to what we were all going to walk into. For context, I would have done a lor for Taylor tickets, but I’m thankfully not as emotionally invested as people who had full on breakdowns about the sale. I do feel for them. This is devastating. I have a friend who fought tooth and nail for about six hours only to end up with two five hundred dollar nosebleed seats. It was insane. Couple that with the sudden cancelation for the general sale and you have a massive army of people upset at your company, at your brand, at your administrators because you are the reason they are not watching a blonde millennial woman sing about her ex boyfriend for a ten minute song. And dare I say, they deserve at least some of the backlash.
I think that the power that Ticketmaster holds over the live entertainment industry at this moment is absolutely ridiculous.The fact that they're able to the lobby governments, and threatened to not come to a certain area if there is unfavorable laws passed, sounds like something straight out of a movie about an outrageously villainous corporation. I was trying to buy tickets that day. Having been through the trenches, I have a lot of ideas about how they could have handled this differently, or better. For example, they could have staggered ticket presales, like how they did for her reputation tour. They could have released more to the public, instead of selling those tickets to scalpers would raise those prices so high.I remember the original prices weren't bad. However, they didn't even make their website survive. The reason I didn't get tickets was because the website crashed. I was unable to put things in my cart. I couldn't check out. All of these problems are easily fixed, but I think they knew that.
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