www.fastcompany.com: When Isoken Igbinedion was 10 years old, she had a “very dangerous encounter” with chemical relaxers that caused her natural hair to fall out. She spent the next 20 years using extensions to give her hair a chance to regrow. And in that time, she realized how much friction there was in the hair products and services market.
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Now this is the innovation that I can get excited about. I am not very deeply engrained in the wig industry, but I’m more involved than many people, and even after the four or so wigs that I’ve bought in my life, even I’ve realized how difficult it is to find a wig that first well, is the right color lace, AND is the style you want. Between both wig stores and online shops, I haven’t seen much innovation in the system other than places where you can send in one skull measurement. Even that one measurement is incredibly helpful, but still the challenge remains in lace color and the hair texture. I think Parfait is the perfect company to solve this issue, they have the right leader, the right base, and the right funding. I hope more industries follow suit to make a smoother customer interface and an easier and more applicable one.
This article demonstrates a unique way technology can be imbedded in the beauty industry. I find this interesting because since covid first started, there has been an increase in online purchasing rather than going to a store. Now, this comes with all sorts of problems since now you may not know your size or if the color of what you are trying to buy is the same on a screen as it is in real person. Therefore, it makes sense that AI is being used to bridge this gap, because it is hard to make these decisions without physically interacting with the product. In this article, it is explained that parfait utilizes AI, but then also has a person go in an add the finishing touches. I appreciate this step, because first of all, this is an expensive purchase, but second of all, it can make buying something so personal feel a little less disconnected. This article also mentions the fact that Parfait can now make these wigs within a business week which is extremely impressive from my understanding of wigs in the theatre industry. I wonder if the entertainment industry has considered any of their techniques to make quality wigs in a timely manner.
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