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Thursday, April 21, 2022
Hollywood Diversity Report: Authentic, Inclusive Movies Make Money
The Hollywood Reporter: For its update to its 2020 report on authentically inclusive representation (AIR) in movies, UCLA’s Center for Scholars & Storytellers teamed up with a major Hollywood player to broaden its reach and deepen its analysis.
The idea of having an AIR score for each movie is something that can truly hold studios accountable to create films that authentically represent people and different cultures. It’s important that they call out the use of harmful stereotypes and how they display certain identities on the big screen. Even though many of us know that showcasing diverse stories and identities is good and can be successful, it’s a big deal that now there is set data that proves this point. I’m glad that through movies like Coco, Encanto, and Moana children can see themselves represented and have characters to look up to. Additionally, I hope that the increase of diversity will help people be more respectful, understanding, and accepting. I hope that the trend of accurate and diverse stories on screen will continue to climb. The next step is making sure that those stories are not only given representation on stage but also backstage.
I love this idea. Having a scale that will verify that having truly inclusive and diverse movies are higher earning is a great step to ensuring that more production companies will strive to make their own movies more inclusive and diverse. Obviously the world needs more diversity in movies and having a scale is a perfect way to ensure that they are accurate and up to standard. I personally thing that the scale should maybe be a 1-10 rather than a 1-5 but I am in no way complaining about the existence and obvious benefit of the scale and it use. The media hound aspect of this article is also really interesting. Running movies through a system to look for historically excluded identities and/or storylines is a really good way of making sure that the stories of the global majority are not lost in the white washing of Hollywood. The existence of this scale is a really big deal and I hope that it has a big and lasting impact on the movie industry.
It’s good to see from this article that studies are actually made on the topic of diversity in Hollywood, because quite frankly, apart from the talks we hear about, there really wasn’t much data or actions showing any changes. The AIR rating, though I’m not sure how credible or official it is as a data source, certainly provides a starting point for looking at diversity and inclusivity in films. The article mentions that “that of the 101 movies that qualified, not only were nearly two-thirds (63 titles) released in the latter half of the decade, but those films also had a higher average AIR score (3.4) than the movies released in 2010-14 (average 2.5 AIR score)”, which I find to be sad but reasonable. I agree wth what Megan says. With the analysis of the AIR rating, the industry is more accountable now for their actions and contents.
3 comments:
The idea of having an AIR score for each movie is something that can truly hold studios accountable to create films that authentically represent people and different cultures. It’s important that they call out the use of harmful stereotypes and how they display certain identities on the big screen. Even though many of us know that showcasing diverse stories and identities is good and can be successful, it’s a big deal that now there is set data that proves this point. I’m glad that through movies like Coco, Encanto, and Moana children can see themselves represented and have characters to look up to. Additionally, I hope that the increase of diversity will help people be more respectful, understanding, and accepting. I hope that the trend of accurate and diverse stories on screen will continue to climb. The next step is making sure that those stories are not only given representation on stage but also backstage.
I love this idea. Having a scale that will verify that having truly inclusive and diverse movies are higher earning is a great step to ensuring that more production companies will strive to make their own movies more inclusive and diverse. Obviously the world needs more diversity in movies and having a scale is a perfect way to ensure that they are accurate and up to standard. I personally thing that the scale should maybe be a 1-10 rather than a 1-5 but I am in no way complaining about the existence and obvious benefit of the scale and it use. The media hound aspect of this article is also really interesting. Running movies through a system to look for historically excluded identities and/or storylines is a really good way of making sure that the stories of the global majority are not lost in the white washing of Hollywood. The existence of this scale is a really big deal and I hope that it has a big and lasting impact on the movie industry.
It’s good to see from this article that studies are actually made on the topic of diversity in Hollywood, because quite frankly, apart from the talks we hear about, there really wasn’t much data or actions showing any changes. The AIR rating, though I’m not sure how credible or official it is as a data source, certainly provides a starting point for looking at diversity and inclusivity in films. The article mentions that “that of the 101 movies that qualified, not only were nearly two-thirds (63 titles) released in the latter half of the decade, but those films also had a higher average AIR score (3.4) than the movies released in 2010-14 (average 2.5 AIR score)”, which I find to be sad but reasonable. I agree wth what Megan says. With the analysis of the AIR rating, the industry is more accountable now for their actions and contents.
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