CMU School of Drama


Wednesday, April 27, 2022

EPIC Entertainment | Crayola IDEAworks immersive attraction

blooloop: EPIC Entertainment Group, a producer of themed entertainment, live events, and immersive environments, worked alongside Innov8ive Exhibitions and in collaboration with Crayola on a unique immersive and interactive experience, set to open in Charlotte, North Carolina, on 13 May.

1 comment:

Katie Sabel said...

It's not all that surprising to me to see that the sort of "headliner" of this immersive attraction is an RFID system. I believe Disneyland's magic bands work on the same system, and can help incorporate personalized details into your experience at the park. This particular use of the RFID to identify your creative strengths, though, is a bit odd to me. The concept itself I've seen done in the comedy museum, specifically in terms of telling you what your sense of humor is in more detailed terms. That said, sense of humor is fairly easy to determine. I'm not exactly sure how they'll determine what a kid's creative strengths are. Unless they've developed a really strong AI to "judge" the artworks, I'd imagine that they'd need an employee there on-site to be able to tell the kids strong in imagination apart from the kids strong in design, for example. As a kid who was more interested in doing art than pursuing art, I think I'd be happy just exploring the space without some kind of grand thesis statement about my work.