Live Design Online: Immersive's projects range from superyachts to trade shows, the giant dome in Philadelphia's Comcast Center to musician Jason Mraz's world tour and everything in between. One of the first agencies to pioneer immersive storytelling, founder, chief creative officer, and CEO, John Munro, used his background in art and design to combine traditional forms of expression with cutting edge technology.
5 comments:
I think that I really enjoy Q&A articles! Being able to in a sense listen in on a conversation with actual professionals in the industry feels like I am being let in on something haha. Maybe because I have not worked or interned within the entertainment realm yet, but it definitely gets me excited for what is to come. I thoroughly liked this piece as the topic of entertainment design is definitely the path I want to go down. Because in my Sceno-Fab class last Wednesday we just listened to Elliot talking about his thesis on shock-loading, throughout the article I often found myself reflecting back on conversations there as it definitely felt like it was a stepping stone to future-proofing. It was so great to learn about who John Munro is and what he does, and it definitely made me feel more empowered to accomplish something like this in my future.
I find this article to be extremely interesting because it grasps with the definition of What is Immersive Theatre design at a time when advancing technologies and our new digital world are changing what it means for One to be immersed in something. This particular issue has been one that I have been talking about for a while now as a Scenic Production Designer and really interests me/ worries me about what is to come. It’s been on my mind quite strongly since Facebook changed its name to Meta and announced this concept of the Metaverse, a digital living space in which users can immerse themselves in a digital space that can connect people all over the world and provide a variety of new entertainment experience and artistic uses to users all around the world. As a designer, I want to look ahead and think about how to incorporate these new technologies with expressing myself una new digital medium as opposed to a physical one. In terms of sustainability, this medium also helps limit physical waste and increase accessibility to all. One of my first professional theatrical scenic internships in New York City was at The McKittrick Hotels Sleep No More, one of the leading forces in immersive theatre design. From then I’ve fallen in love with what it does to bring audience members into the space they are experiencing.
An interesting point raised from the article was designers, and in the end everybody to some small degree at least, adjusting to different forms of art or theatre or jobs, how does their process change, what needs to change to be more effective etc. This is something I’ve considered a lot this year as someone who has done a lot of projects in school outside of my comfort zone and with materials or processes that I am not at all familiar with and it has been hard to do some of them especially with a totally new medium such as sound of VMD because its very hard to imagine what is possible to do and how to do when you begin into a new field, and thats why some people are so incredibly impressive to me because of how quickly they can pick up and reimagine things that I am incredibly slow to do.
This article caught my attention because I’ve been reading several articles on the topic of immersive theatre and metaverse. First, I have to say that all the questions asked in this Q&A are incredibly helpful and meaningful, I think they really pushed John Munro and Tommy Lexen to give a well-rounded perspective on the industry. I particularly appreciated the question about theatre design students and the answers we got. I completely understand and agree with what Munro and Lexen said about knowing the mediums, understanding collaboration, and familiarising with the technology. From what they’ve said, it seems almost unavoidable that theatre will merge with immersive technologies to offer a new viewing experience for the audiences. In CMU, I think we are already seeing a developing trend. I also think we are at an advantage here just because of how advance our STEM programs are, and students are able to collaborate with or seek help from each other.
This article caught my attention becasuse I’ve been reading several articles on the topic of immersive theatre and metaverse. First, I have to say that all the questions asked in this Q&A are incredibly helpful and meaningful, I think they really pushed John Munro and Tommy Lexen to give a well-rounded perspective on the industry. I particularly appreciated the question about theatre design students and the answers we got. I completely understand and agree with what Munro and Lexen said about knowing the mediums, understanding collaboration, familiarising with the technology. From what they’ve said, it seems almost unavoidable that theatre will merge with immersive technologies to offer a new viewing experience for the audiences. In CMU, I think we are already seeing a developing trend. I also think we are at an advantage here just because of how advance our STEM programs are, and students are able to collaborate with or seek help from each other.
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