CMU School of Drama


Thursday, September 02, 2021

Meet DE-ZYN studios

InPark Magazine: Immersive, media-based attractions plunge guests into digital worlds of storytelling, adventure, art, music, exhibitions and branded experiences. They may be linear or non-linear in sequence. Using sophisticated technological platforms, they combine visual display with other components such as real-time tracking, lighting, special effects, interactivity, motion simulation and ride systems, synchronized live performance and more.

4 comments:

Jeremy Pitzer said...

The work being done at DE-ZYN studios is akin to many of the cutting edge theater techniques I’ve experienced thus far in my life and marvelled at. It's a company that consists completely of the moments that usually only come once or twice even in the most high budget production. As technology advances and becomes cheaper, more and more of these theatrical miracles will become more and more common. Although it does make me worry just a tad that, since I have next to no expertise with computers, I will be left behind in the changing entertainment industry, but oh well, everyone needs to wear clothes I suppose. Mostly, the developments being made at DE-ZYN excite me to no end. Theater hs had periods in which it stagnated, but I’m thrilled to live in an age when great changes are afoot. It isn’t just the tech at DE-ZYN that excites me, I’m also thrilled by their exploration of non-linear stories and interested to see how the concept spreads.

James Gallo said...

The work that DE-ZYN is doing seems incredibly interesting and forward thinking. It is my belief that a lot of this digital media and innovative experience technology is going to be the future of most of the entertainment departments. I could totally see media replacing lighting at some point and just becoming the way of the future. It seems like a really great and experienced team at the helm of this company as well, with a lot of diversified backgrounds and skill sets. Some of their work in these pictures just look totally incredible and I would actually really like to view some more images and videos of their work. I think this company is a great mix of design and technology, starting with the design and creative vision and working into the execution of all the technological elements and how they work together. I can’t wait to see what companies like this and others that will spring up will be able to create in the future.

Ethan Johnson said...

Groups doing the work that DE-ZYN is doing just goes to show how the skills we learn in application to theatre can be transferred to immensely creative applications that use design as the focal point of a performance instead of a supplement. I greatly appreciate how the CEO is multi-talented in many fields such as sound, media, and technology, while also having an incredibly talented team that assists him in those fields and in other places that he's not strong in. It shows that amazing immersive art like what DE-ZYN creates requires the strong team and creative thought that theatre also does. I also love how DE-ZYN focuses on making their installations as immersive as possible. They acknowledge that immersiveness and the feeling of inclusivity in art brings in audiences that would not have engaged in visual/digital art at all and really engages the participant to motivate and inspire them.

Phoebe Huggett said...

There was one sentence in here that particularly grabbed my attention, one where it talked about guests wanting to be entertained further, and valuing that entertainment more than resting and lying around. I’m now wondering how that has trended through the years, and what influenced those changes. I’m also curious to explore what makes something an immersive experience, how far that needs to go and what different people want. Theatre can be both immersive and interactive, and proves that we don’t need hyper realistic full-sensory experiences to be drawn into something. Same with roleplaying games or LARPing.Part of me also wonders how those might evolve if similar technologies grow more widespread, and would people all adopt them? For me, at least a tiny bit, the constraints can be half the fun. I don’t have an unlimited budget, nor unlimited space nor unlimited resources and finding that balance of having the ability to experiment and do something impressive and losing that aspect of challenge. And to what extent is that feeling towards progress valid?